Photo by @nornea
Starting today, we’re introducing new ways for you to stay connected to your interests on Instagram, with the ability to follow hashtags like #equestrian.
For 19-year-old Menea Johansson Djärv (@nornea), dressing up means felt hats, capes and a unicorn horn for her beloved pony Norina 🦄. As a child growing up in Sweden, she was inspired by vivid fairy tales and medieval markets. “It was beyond exciting to see adults dress up and pretend they lived in a different time,” she says. Now, cloaked in nature, Menea creates her own #equestrian daydreams that reflect a real-life kinship with her creatures. “I want [my horses] to see me as a best friend they can trust and respect, just like I do with them. Most photo shoots are spontaneous. The most challenging part is to focus on the horses and the camera at the same time. The most fun part is to feel adventurous and invincible.”
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Video by @annettelabedzki
Starting today, we’re introducing new ways for you to stay connected to your interests on Instagram, with the ability to follow hashtags like #asmr.
Once Canadian artist Annette Labedzki (@annettelabedzki) learned there was a community of people mixing paint for sensory effects, she wasted no time. “My first video was late at night, I used wax paper, I had my pajamas on,” she says. Through #asmr (autonomous sensory meridian response), Annette, who has painted full time for 30 years, found new ways to be inspired by the materials she’s always worked with.
“There was a point where I had mixed every color combo that I could possibly think of. And one night I thought, ‘I wonder what would happen if I poured paint into one of those molds and froze it?’ I’ve never had so much fun in my life!” Whether she’s crushing frozen paint, adding glitter to a mix or creating on a miniature canvas, Annette loves how sharing her videos opens up a dialogue with others. “I listen to what they write, and then I go from there.”
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Photo by @impact.brothers
Starting today, we’re introducing new ways for you to stay connected to your interests on Instagram, with the ability to follow hashtags like #gymnastics.
Some twins finish each other’s sentences, Marcos and Alejandro Ponce López (@impact.brothers) finish each other’s flips. After seeing break dancers perform in their hometown 14 years ago, the duo from Torre del Mar, Spain, dedicated their lives to becoming professional acrobats.
What’s been their biggest #gymnastics accomplishment to date? “Everything we have learned has been self-taught. Hand to hand [where one performer, balancing on the hands of the other performer, does a handstand], was very complicated for us, since it is a very complex discipline. We have some friends who know this discipline. One day we were lucky to meet with them, and in a few hours they explained several tricks. After that, we practiced each day to achieve that movement.”
Photo by @malarcos
Mar Alarcos (@malarcos) plays up the historic architecture and design inside a Munich theater for this #WHPclassic submission.
Photo by @dreamingofmidsummer
“As a firm believer in snail mail, I loved to have pen pals as a child,” writes Nina (@dreamingofmidsummer) in the caption to her #WHPclassic submission. “Maybe we should write letters to friends and loved ones more often and make them feel special!”
Follow along to see more of our favorites from this weekend’s hashtag project.
Photo of @flourshop by @elizabethrenstrom “People eat with their eyes, so who wouldn’t want to eat a rainbow? Or a unicorn?” asks Amirah Kassem, the baker and founder of Flour Shop (@flourshop). 🌈🦄 Five years ago, Amirah couldn’t afford a website and started her business on Instagram. “For many years that was the only way to place an order,” explains Amirah. Last month, she opened her very own brick-and-mortar shop in the SoHo neighborhood of New York City.
Her number one inspiration when dreaming up her bright and playful treats? “My childhood! There are so many things we tend to forget as adults — like how fun imagination and blowing bubbles can be — so I try to hold on to that eating-ice-cream-for-breakfast mentality.”
Watch our story to learn about Amirah’s affinity for all things rainbow and unicorn, and follow along on #IGYearInReview as we reflect on the most memorable Instagram trends of 2017.
Photo by @cherylraissa
“Your skin is a canvas and treating it well will get you the best results,” says beauty content creator Cheryl Raissa (@cherylraissa). The 24-year-old from Jakarta, Indonesia, started working as a beauty content creator in 2010. “It’s been a long time, but I’m still learning, too,” she says. “My work opened up an unexpected path for me. I have traveled to various places and venues as a speaker about entrepreneurship in the digital age.”
Check out our story to learn more about Cheryl and her makeup routine.
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Photo by @gcplyon
“I like to immortalize moments of simple happiness,” says photographer Gaétan Clement (@gcplyon), who did just that in this scene from a French roller disco. #TheWeekOnInstagram
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Photo by @borsch
With the help of a friend and some flashlights, Yura (@borsch) brought an inky night to light at Nikola-Lenivets Art Park. “It was so dark there that we could barely see the grass under our feet,” he says.
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Featured photo by @salvarezphoto
Weekend Hashtag Project: #WHPclassic
The goal this weekend is to create photos and videos that display a timeless quality. Whether you’re nostalgic for a past era or inspired by traditions that stand the test of time, share what classic means to you:
Look for local scenes that conjure up familiar feelings — like a family picnic, a cozy coffee shop or a commuter dashing through the city.
To make details ageless, be deliberate about what you do (and don’t) show.
Don’t take any gesture or expression for granted. Instead, pull out the patterns in how people and animals interact.
PROJECT RULES: Please add the #WHPclassic hashtag only to photos and videos taken over this weekend and only submit your own visuals to the project. If you include music in your video submissions, please only use music to which you own the rights. Any tagged photo or video taken over the weekend is eligible to be featured next week.